Dating apps are where fun goes to die. Best to weed out the bad boys early. So when it comes to keeping online dating fun, sanity is the key to success. Follow these tips to change. The dating app is the fastest-growing in the U.S., UK, Canada, and Australia. Image Credit: Hinge. Top Features of the Hinge dating app: Connect with a friend’s connection; Location-based app; Liking or commenting on a specific part of a profile; Her. The online dating app space observed a new genre in the form of lesbian dating apps.

1. When it comes to which dating app has the best success rate, we have to first talk about what we are looking for. Whether you want a serious relationship or a fling or maybe just a hookup dictates what will be the best app for you so that you can know which dating app has the best success rate.
2. The app ranks 16th in our list of the best and worst dating apps in 2021 ranked by reviews. Badoo is a dating oriented social networking platform that was launched in 2006.

Meeting someone special is usually on the list of goals for just about every person in the world. We all want to love and to be special for someone. However, in our modern world of constant movement and always being in a hurry it gets a bit hard to slow down and spend quality time searching for the right person.

That is when online dating applications become essential for a modern person. It’s been a while since official reports proved that more and more people start dating online. Since that time people have become busier and busier with all the activities available and the speed of modern life.

One of the essential factors of success is dating application design. Thus, if you’re going to start building a matchmaking application from scratch, we recommend paying attention to the practices presented here. It’s better to have a professional app designer on the team. However, you can also try to design things by yourself. Once you have an initial idea, it might be easy for you to imagine how it should look to be the most successful.

This tutorial offers you tips to help you design a dating app and make it top-notch. Although we offer some mobile dating app templates and examples here, of course, there are no universal recipes and uniqueness is more of a key to success than similarity to the market leaders. Though some trends can be used to your benefit as they are more like guidelines.

Tips to design a dating app more effectively

When it comes to asking the question of how to design a dating app, the best answer would be to start from a blank page. However, there are many Android dating app templates and iOS dating app templates that can be used as a starting point, too. No matter what option you opt for, just make sure to follow the next proven design practices. Hopefully, you will find them helpful.

1. Think mobile and do mobile

Many brands consider websites as the first priority, not mobile apps. However, when it goes about the matchmaking industry, it is quite the opposite. Most people prefer using dating apps on their mobile devices as it’s fast and convenient. iOS and Android platforms are the primary bases where mobile applications have to feel flawless.

It’s recommended to think mobile-first when creating a mockup for the dating application design. Consider how people use their mobile devices and use this as a starting point. The main goal and idea is to address the target user needs and make sure that nothing distracts from the main purpose of using the app. There are several practices to draw attention to specific features, like smart matchmaking or create flexible options for follow up messages.

2. Make navigation ever more pleasant

Dating apps usually have no as rich functionality as other applications. Users utilize them in very specific cases, and as a dating app designer, you should create the user experience design around the primary goal. The fewer movements your users need to do in order to get what they need, the better. The best option is to develop your app in such a way that only one finger can solve all the tasks. It means that the app navigation needs a very neat approach.

Looking at all the different dating apps on the current market, you may notice that most of their navigations are at the bottom and well-visible when people are doing the primary activities like browsing different profiles.

Graphic icons can also be used for navigation implementation. Your main task, as the designer, is to motivate users to click on the icon by making it look appealing. Just make sure not to overload the page with icons. There have to be at least three options to click on; otherwise, the entire UI might be confusing.

3. Work on your texts from the start

Great user interface design should perform the primary function first of all: it should deliver absolute convenience of interaction with the application. This means that design and texts should be well balanced. Nobody wants to read long pages with descriptions. At the same time, users want a clear understanding of what they should do to reach their goals. Try utilizing text in the UI design in such a way that it will feel like an ideal match. Icons and pictures will help a lot.

For example, many dating applications are very intuitive and only show users pictures of potential candidates without any extra words. At the same time, they all have very obvious ways of showing more information both about the candidate and the app itself.

Another possible option is to give people advice on how to actually choose the best fit. There are many blogs and researches on this topic, but all of them tell about the necessity of going somewhere else. If you discover a way to implement this information right into your app without overloading it, it might be something really fresh.

4. Choice of colors is important for the right mood

A dating app refers to a totally emotional experience. It means that it should be appealing to feelings, not to logic. And selecting the right color palette is extremely important.

The main purpose of your app is likely to provide somebody with pleasant and passionate relationships. That’s why a red color can be a good option. If you provide effective match-building algorithms to enable people to set healthy and trust-based relationships, you can use green color as your main one.

Also, remember that overloading is never a good idea. Another trend is minimalism. Of course, you shouldn’t restrict your design to white-n-black. However, ensure you are not overdoing it by using too many colors.

5. Communicate more

Sometimes it’s hard to take the first step. Saying the first “hello” might be challenging for many people. Once it’s written and sent, things go better. To enable your target users to start their own communication, first, you should talk to them. There are many options for that:

• Push notifications
• Personal letters
• Popups with advice
• Reminders
• Hello bars
• Personal assistant notes

Whatever you choose, make sure you test it before launching. It’s always safer to do it with actual users to find out what is useful and what is annoying. For instance, updates and notifications might appear to be very annoying. However, they might also be very helpful at the same time, but distract the user from something else important. In other words, if you create a good app and remind users you’re there for them, your app might become the next market star.

6. Create a memorable logo

Logotype design is crucial for mobile apps, and we should pay special attention to it. People tend to remember icons better than words, so it’s always good to have a small image incorporating all your company ideas. It is as important for dating apps, as for any other businesses.

There are many dating apps that you definitely recognize by their logos. There are also many stories about them. Some people think of Tinder as a place to find love for “one night”. Somebody may have a different experience, though the main thing here is that people recognize logos. Non-recognizable apps might have a way shorter history than their developers would like them to have.

7. Make it a cool game to play

Today, gamification is one of the most important and engaging features of dating applications. People stopped taking it seriously; they just browse and swipe. What Tinder started a while ago, seems to be an amazing approach for people who otherwise feel too shy or too intimidated by the process.

Start it as a game, and see where it takes you – that sounds like the main motto of such applications nowadays. However, there are other ways to attract people and make them want to play.

There are many dating app design templates that provide you with some idea of how to turn the whole process into a fun game. For instance, you can invite people to a pattern where they are rewarded after:

• Logging into the app
• Creating a profile with three pictures
• Telling a story about themselves
• Rating at least five other profiles
• Sending at least three personal messages

Come up with a system of rewards that will correlate with the design and interest of your target audience. Obviously, the interests of different age groups vary. It might not be easy to create new gaming patterns, however, the results are usually worth it.

Examples of great dating app design with dating app templates

Here are several examples of successful dating app designs that can arouse your inspiration and help you take the first step on the way to making your perfect mockup. Remember that uniqueness is the key to success in a bit overloaded world, but also consider the strengths and weaknesses of your potential competition.

Tinder

The logo of this app is familiar to thousands of people around the world. Some people like it and utilize it for a while, while others just try it once. Though the minimalistic design of this dating app has changed the face of all industries. It is worth viewing as an example of beautiful UI and convenient UX design.

Taffy

This dating application is less photo-oriented, but more personality-centered. All the pictures are blurred until a particular number of messages have been sent between two people. Check how it influenced the design.

Badoo

The attractive combination of orange and purple literally breathes with freshness and is quite innovative for a dating market. It doesn’t awake passion but builds trust instead. Another fresh idea of this dating app is that there is a section where the user can look for celebrity lookalikes. A bunch of small round pictures with lucrative faces rarely leaves users indifferent.

What's The Best Dating App

BeLinked

Here comes another purple-based design for a dating app. This application is connected to LinkedIn, which makes it feel somewhat more serious than many others. Cold colors in the palette also make users think of something more serious than classic dating bright red.

Bumble

The dating app where women make the first move. The dating app template is very close to Tinder with its swiping and clear navigation. However, look at how the color changes perception. The yellow color doesn’t make people start thinking about passionate relationships but provides associations with sunny happiness.

After considering different dating application designs, try to craft your own from scratch. It might be a really fun process, though if you’d like to make it faster or have any more questions, contact us at Fireart.Studio. We’re always happy to implement another idea.

Final Thoughts

A dating app requires a very empathic and user-oriented design. In this article, we have considered the best tips and practices to creating a successful dating app design. Hopefully, they will inspire you to craft your own unique style and digital experience that will address your target user demands.

Are you, maybe, looking for an experienced UI/UX design agency to create an amazing dating app design? Fireart Studio is here to help you implement your ideas. Contact our experts at [email protected] to get your project’s estimate.

Update:

Dating apps are great in many ways, but they can also be confusing and time-consuming. As a professional matchmaker, I look at people’s profiles all day long and have learned a lot about how to get the most out of looking for love online. Here are some of my best tips.

10 Best Dating Apps

Mystery is key.
When writing your bio, avoid rambling. The purpose of a bio is not to tell your life story, all of your interests, or your relationship history—it’s to pique curiosity. Long bios end up coming across as overeager and inauthentic. Plus, you want to maintain a hint of mystery to entice swipers to actually message you. Your bio should be short and sweet but give a suitor something they can mention when they first message you.

While you shouldn’t give TMI, you do need to give some.
While you don’t want to say something like, “Just broke up with my ex of 5 years, looking for someone to bring home for Passover next month. Crohn’s survivor!” you also don’t want to be bare-bones about it. I see women who have just a few nonsensical emojis in their profile. This makes it seem like you aren’t taking the dating app seriously and with no information on your profile, it’s pretty difficult for anyone to strike up a conversation.

Don’t state the obvious.
I can’t tell you how many profiles I’ve come across that say something to the effect of, “Love to travel, but also love Netflix!” Virtually everyone loves to travel and watch Netflix. Not only does this make for a boring bio but it will also get lost in the thousands of other people who say the exact same things. Instead, try something that tells more of a story like, “Looking for someone to watch the Dark Knight trilogy with.” You can also try something that adds a call to action like, “Who wants to help me eat all of this chocolate I brought back from Belgium?”

Be strategic.
Since you want to keep your bio pretty short, you can actually pack a lot of information into your profile in other ways. Adding your job and university gives people a good idea of your interests and where you’re from. An interesting job or educational background can also give swipers something to use to start a conversation. I went to school in Europe, so plenty of guys open the conversation by asking where exactly my school was, which easily leads to conversation about travel or what I studied.

Be authentic.
Probably 8 out of 10 women’s profiles are basically exactly the same basic stuff. It’s boring, gets lost in the crowd, and worse, it makes you seem inauthentic. It might be true that you have a dog and love to travel, but try to put a more unique spin on it. The best way to stand out is by being yourself. Your bio should be honest and have your own unique flavor while your pictures should show your genuine interests. Instead of yet another selfie, make sure at least one picture shows you doing one of your favorite activities. This will help you connect with people who share your interests and give them something to open the conversation with.

Ditch the vanity and choose normal photos.
Choosing Instagram model pics for your dating app profile may be sexy, but it’s not necessarily the best move. People tend to roll their eyes at blatant social media vanity even though we all partake. No one wants to date a narcissist. Plus, your high glam pictures don’t always make you look very approachable, which means you might get likes but few messages. Instead, choose pictures that make you look friendly and open. Rather than looking away from the camera or giving your best Blue Steel, you should be smiling or laughing. Make sure you’re showing your teeth and the whites of your eyes for the most impact.

Which Dating App Is The Most Successful

Treat it like a job.
One of the biggest complaints I hear about dating apps is that people get burned out too quickly and then just want to give it up. A trick to avoid burnout is to limit the amount of time you spend swiping. Basically, you should treat dating apps like a job. Decide on an amount of time you’re willing to spend at it each day, then turn off notifications. Once you’ve put in your time, resist the urge to answer messages or swipe more when bored. If you’re at it all the time, you’re going to end up giving it up. Balance is key here.

Get clear on what you’re looking for.
When it comes to swiping, you should have some strategy. Most people treat dating apps like throwing spaghetti at a wall and going with whatever sticks. To have success on dating apps, you need to get clear on what you’re looking for and stick with it. If you’re looking for an active gentleman who wants a long-term relationship, swipe left on the hot homebody who’s “just here for fun.”

Look past presentation.
Not everyone is a content marketing genius, so you need to look past their online presentation to find the diamonds in the rough. Unflattering pictures and a cringe-worthy bio make most people swipe left, but try to look past their marketing skills to see what’s underneath. Pictures out of focus but fosters puppies in his free time? Hell yes. Gym selfie but has an MA in English lit from Yale? Worth a shot. An open mind is your pathway to love.

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Most Successful Dating Apps

Which Dating App Has The Best Success Rate

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